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Lab Work #1


Here’s a little Lab Work (which we’ll probably make into it’s own category). Here we test shirt styles against designs and colorways to see what makes sense. The result is a lot of one of ones that we use as working models to gauge the public. We’ve been using Twitter and Facebook to showcase the experiments but now we have a blog so….BAM!!…we’re dumping flicks over here too.

Deposit your feedback in the comment section and, if it’s that useful ( realistic, constructive, technical, fashion-forward, etc.. ) you might win something ( “something” meaning a shirt and “might” meaning there’s a damn good chance ).







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Almost There…

We’re rapidly approaching a launch date for our humble website. As I stated in the post prior, the original site had more prominent aesthetic elements but the new site is functional. Function is more important to us than surface appeal at this point. I know that that seems odd given that we have an apparel company but there is a deeper message in it. We should look neat but be organized to a degree that challenge doesn’t appear so. We should be prepared to learn what we know not, to do what we previously could not. We should be 1 with our actions and not just in accord with our appearance.

We were actually breaking the brand by rushing into that first site. All of our designs are born of deep thought. They’re not for simple minded fashionistas. The original site, while visually appealing, didn’t live up to our mantra of self-determination and served as a catalog but not a store. The new site will be a store and beyond.

It has already given me an opportunity to get a grip on a beast I’ve avoided since I attended school for Visual Communications. That beast is HTML or CSS to be more specific. With the help of W3Schools I was able to go in and style the Stoutfitters site just enough to make it suitable for public consumption. I am not only excited to be able to say that but I am also charged at the fact that I now have a better understanding of markup, code and using Firebug to identify web elements. This will surely help me get deeper into studying Web Development/Design, tweaking the sites I have up and rebuilding this site after it gets old to my eyes.

In the meantime, the store is still on demo until we plug in the inventory values but you can definitely peruse the shop to see our offerings. Launch coming soon!


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Hello world! (from the founders of Stolen Outfitters)

I actually enjoy seeing the Hello World post that represents the launch of yet another WordPress blog. Though they don’t always rise to power, they are all born with that ode to optimism “Hello World”. This is ours.

We built this site once before. It was a little edgier and way less functional. As the company grew, the desire for the public to purchase from us in an automated fashion also became more profound. We thought our brand of organic marketing made the company more personal. Everyone that ordered a shirt up to this point had to speak to the founders of Stolen to complete the transaction. The novelty didn’t always translate as hip. Also, you lose the 24/7/365 potential of online shops when your hustle revolves around emails and phone calls. They still have their place but evolution beckons.

As you can see, we’re still very much under construction but we felt compelled to re-establish our brand’s organic marketing platform by adding a blog where there wasn’t one prior. It’s only right. We’re doing a lot more now than when we started. bringing the printing responsibilities in-house has given us flexibility, joy, stress and a lot of reasons to take pictures and write posts to keep Stolen Alumni updated.

So here we are. Still building. Still printing. Still styling. Still refusing to stay still. Hello World!

– Don