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TRIATHASTRONG

We at Stolen Outfitters deal in transformation by trade. We take personal philosophy and creativity then use ink to create our products by way of a printing press and some elbow grease.  Stolen was always intended to be a multidimensional vehicle.   As such, our interest in transformation naturally branched far outside the realm of fashion and extends to all aspects of our lives.

One of our first ventures beyond apparel was the creation of ReGYMental Fitness,  a free community health and fitness program  in Virginia, focused on what we like to call organic fitness;  calisthenics, a primarily vegan/raw diet, 

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yoga and self-defense.  Our aim was to provide the people a means to learn about health and fitness and increase their physical activity without having to pay for a gym membership; all while building unity within the community. By setting up camp at the neighborhood park we increased participation which helped our members stay motivated.  We faced setbacks and achieved successes but, most importantly, we positively impacted the people we interacted with and improved in the process.

The pregnancy of my fiancé, and subsequent birth of our son, took me to a new state and phase in my life.   As a family man, I found I had less time to dedicate to my training so expanding ReGYMental had to take a backseat; to be rebooted at a later date.  In mid-December we were honored to become the parents of beautiful baby boy and as soon as my lady was cleared for physical activity, she made good on her pregnancy promises of working to return to her previous level of fitness and beyond.   As an avid boxer, and vegan lifestyle enthusiast, her determination inspired me to recommit to myself.  We quickly realized everything we do is an example to our ever-vigilant son, which placed our efforts in a new lens of perspective and level of importance.  We became workout partners a few months after she gave birth and, being competitive people, we began pushing our boundaries.   After a few months training, we ran our first 5k together.  The proverbial “runner’s high” had set in so we made plans for our first triathlon for early fall and first marathon for next year.

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And so the grind continues…Being a parent, a business owner, and an athlete, is a grand triathlon in and of itself; a multifaceted race towards self and our collective improvement so to speak.   In the late stages of preparing for a triathlon you must work on transitions and cross-training. Transitions are the part of the race between the swim, biking, and running phases.  Its primary focus is logistics. Cross-training is the portion of the training when you move away from training for an individual sport and begin training in combinations (swimming then biking or biking then running, etc.)   As I get deeper into my cross-training I see the lines between the three separate sports beginning to blur and the commonalities are creeping up on the differences.  The same is happening in my “grand triathlon” as the lines between parent, business owner, and athlete are becoming more permeable.   Although always short on time, being a father and an example has made me a more dedicated athlete.  Being an athlete has made me a more energetic father.   So where does Stolen fit in? Stolen fits right in the middle of everything.  Stolen is not only a vehicle to express our creativity but a business that can help us in providing for our families.  The responsibility of fatherhood keeps us dedicated to its growth. The link between our business and our families is prominently on display in “The Proud Unit” series. The intersection of Stolen and athletics can be seen in ReGYMental and our new “Triathastrong” design.

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It is our full intention to progress in each area and reinforce the connective tissue between them. Being a father is a lifelong mission. Stolen, while full of fresh, has plenty of room for growth.   My fitness goal is to complete (in 3 years) the 2.4 mile swim, 112 mile bike, and 26.2 mile run of the Ironman Triathlon.  We’re built Stolen-tough over here…even Tony Stark couldn’t front on that.

Khairi

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Black August

“Black August is a time to embrace the principles of unity, self-sacrifice, political education, physical training and resistance.”

August is a month rich in history of highs and lows in the struggle for Black Self-Determination. From the births of Marcus Garvey and Fred Hampton, Reginald Lewis’ buyout of Beatrice Foods, and the 1st black nursing school to open at Spelman College to the arrival of the first enslaved Afrikans to the 13 colonies, the establishment of The Underground Railroad and the U.N.I.A and the revolts led by Nat Turner, Toussaint L’Ouverture and Gabriel Prosser, this month carries historical roots that cannot be matched by the one legislated for us to celebrate the same people each year. This is Black August. A month for us.

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The practice of Black August observation originated in the prison camps of California. Its purpose is to honor fallen fighters in the struggle for Black Liberation. Originally enacted by the San Quentin Six, the founding brothers abstained from radio, television, drugs, alcohol and loud, boastful behavior, as well as participated in a sunrise to sunset fast, strict physical training and a revolutionary study regimen. In the late 1970’s, Black August spread from California’s prison yards to communities throughout the country and expanded observation from the sacrifices of those struggling in California’s prison camps to include all our ancestors who struggled against colonialism, imperialism and for cultural empowerment. Today, many local, national and international organizations recognize Black August and engage the community throughout the month by way of study groups, festivals, concerts and community meetings.

This is my fifth year personally participating in Black August and the third year that we at Stolen Outfitters as a company have observed the month and tailored designs for those who embrace it, a practice that we plan to continue on an annual basis. Over the few years of observation, we have produced shirts to honor the lives and works of Gil Scott Heron, Marcus Garvey, Assata Shakur and Mumia Abu- Jamal. A portion of the proceeds from the Mumia shirts have gone to aid in his defense. We give thankhs to The MOVE Organization and Ramona Africa, in particular, for providing an avenue to help our brother. On a personal note, Sister Ramona has been an important figure in my own development, since I had the opportunity to spend time with her and Pam Africa over the course of a few days during Black August 2010. Her example inspired me towards a more proactive approach in regards to my passions, which include but are not limited to Stolen Outfitters.

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This year, we have more designs in queue(to be released weekly) and more plans for outreach in our communities. We hope our products can open lines of communication about people and topics that are important and inspire you to get familiar with those who have sacrificed, reflect on your own role in the community and increase your efforts in BEING the change we need.

“August is a month of meaning, of repression and radical resistance, of injustice and divine justice; of repression and righteous rebellion; of individual and collective efforts to free the slaves and break the chains that bind us.” – Mumia Abu-Jamal

Right on…

-Khairi

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Steppin’ Out…

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At Stolen Outfitters we try damn hard to distance ourselves from foolishness and time traps, in general. We try BUT are not always successful. Sometimes we get caught up and -in the process of doing so- we fall behind. We can acknowledge that. We can hone up to that. We make shirts not excuses.

This site was….challenging to build. Switching from my old method to this new platform came complete with growing pains and much assembly required. It was all worth it. The site functions as it should. It upholds the brand as we see fit. We transact sales confidently. Our marketing sucks though. I can acknowledge that. I can hone up to that. I design solutions not justifications for shortcomings.

Why does our marketing suck? Honestly, I would break it down as several parts inexperience, several parts being too cool for our own good and -primarily- fear of being received as spam.

I view SPAM as -literally- Some Poor Ass Marketing and would hate for anything I am involved in to be exiled to one of those folders for quarantine and execution.

I thought we were on to something with our Labworks Series. They were picture based. People will come here to see the pictures right? Instagram shut all that down by giving our pictures access to more people immediately. Add to that my new found love for the camera on iphones and that time invested elsewhere is explained. Should we have stopped the series? Probably not. THIS is our virtual brick and mortar situation and where the work should be archived but the popularity of IG and the need for exposure superseded my concept of “pitching from the porch”. 487 posts and 530 followers later, I do not regret the decision.

If you know a little something, you know Facebook owns Instagram. All of our IG posts ultimately travel through FB. I cross post to both FB and Twitter using IG. The thing is, FB content is constrained to our friend lists respectively. We had been urged by several people ( S/O to Melissa Irby in particular) to put a fan page together. After Boot Camping this site into being I was not exactly enthusiastic about translating this brand into someone else’s framework. The suggestion lay on ice. Then I joined the African American Graphic Designers Group on FB. I started to notice how many fan pages were out there. I was asked to be a part of a fan page which -in turn- gave me access to the admin screen. That’s when I got a glimpse at the mathematics. Stats. Glorious stats. Not long after that, I found myself Liking a page and noticed the Create Page button in the upper right corner.

It couldn’t be this easy could it?

I clicked it. 4 hours, 4 custom covers pictures and 2 custom avatars later we had a FB Fan page. We had so much media posted on IG it was easy to shift some of the most relevant work to the fan page. 12 hours after we invited people we had 127 likes. 24 hours after that I hooked up our Mailchimp account, built subscription forms for this site (you can find them on the Home page and in the sidebar to your right) as well as the FB Fan page and then wrote this piece.

I am not sure if you can tell but I am excited about what possibilities and potentials this brings within our grasp. Speaking from a clearly marketing standpoint, I am interested to see what works and what doesn’t so that we can start implementing effective marketing strategies for -not only our brand- but other ventures that require the same exposure. More than that, it just feels good to be back in the back office and being active. Ink under my nails and all that.

Yes. The numbers I quoted are meager in comparison to more popular accounts but they are more than we had yesterday and for that we give thankhs.

For those wondering, design-wise, I carried the brand over to FB by using the subtle FB blue gradient and the Stolen Outfitters fence pattern as a cover image. The avatar is styled after the FB reversed out “f”. When you toggle between this site and that page, you are supposed to feel a connection and get the vibe that someone thought that out. Even if you don’t, do us a favor and Like it anyway. Every click counts. Thanks!