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Almost There…

We’re rapidly approaching a launch date for our humble website. As I stated in the post prior, the original site had more prominent aesthetic elements but the new site is functional. Function is more important to us than surface appeal at this point. I know that that seems odd given that we have an apparel company but there is a deeper message in it. We should look neat but be organized to a degree that challenge doesn’t appear so. We should be prepared to learn what we know not, to do what we previously could not. We should be 1 with our actions and not just in accord with our appearance.

We were actually breaking the brand by rushing into that first site. All of our designs are born of deep thought. They’re not for simple minded fashionistas. The original site, while visually appealing, didn’t live up to our mantra of self-determination and served as a catalog but not a store. The new site will be a store and beyond.

It has already given me an opportunity to get a grip on a beast I’ve avoided since I attended school for Visual Communications. That beast is HTML or CSS to be more specific. With the help of W3Schools I was able to go in and style the Stoutfitters site just enough to make it suitable for public consumption. I am not only excited to be able to say that but I am also charged at the fact that I now have a better understanding of markup, code and using Firebug to identify web elements. This will surely help me get deeper into studying Web Development/Design, tweaking the sites I have up and rebuilding this site after it gets old to my eyes.

In the meantime, the store is still on demo until we plug in the inventory values but you can definitely peruse the shop to see our offerings. Launch coming soon!

-Don

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