I actually enjoy seeing the Hello World post that represents the launch of yet another WordPress blog. Though they don’t always rise to power, they are all born with that ode to optimism “Hello World”. This is ours.
We built this site once before. It was a little edgier and way less functional. As the company grew, the desire for the public to purchase from us in an automated fashion also became more profound. We thought our brand of organic marketing made the company more personal. Everyone that ordered a shirt up to this point had to speak to the founders of Stolen to complete the transaction. The novelty didn’t always translate as hip. Also, you lose the 24/7/365 potential of online shops when your hustle revolves around emails and phone calls. They still have their place but evolution beckons.
As you can see, we’re still very much under construction but we felt compelled to re-establish our brand’s organic marketing platform by adding a blog where there wasn’t one prior. It’s only right. We’re doing a lot more now than when we started. bringing the printing responsibilities in-house has given us flexibility, joy, stress and a lot of reasons to take pictures and write posts to keep Stolen Alumni updated.
So here we are. Still building. Still printing. Still styling. Still refusing to stay still. Hello World!